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  • 20 May 2019


    MAGNETIC  – MAY 2019 PAY ATTENTION: How brands can overcome banner blindness, digital detoxes and adblocking The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines. Narrowing this perception gap is […]

  • 12 Nov 2018

    Magazines Ireland – ABC Changes to Reporting Standards

    Magazines Ireland – ABC NOVEMBER 2018 Changes to Reporting Standards   A number of important changes have been agreed to the ABC Reporting Standards for ROI Business Magazines and for ROI Consumer Magazines.   Reporting Standards: Business Magazines (ROI) Coming into effect for the current reporting period ending December 2018, the key changes are:   […]

  • 17 Sep 2018

    11 Business Models for Publishers

    11 Business Models For Publishers

  • 03 Sep 2018

    03 Sep A note from the Innovation In News Media 2018 editors

    It hasn’t been the easiest year for news media. In many countries, advertising revenue continues to fall. Facebook, which has sent significant amounts of traffic to news sites, announced earlier this year that it was planning to change its newsfeed to deprioritise content from media and businesses favour of that from friends and family. The […]

  • 13 Jun 2018

    Digital subscription revenue displacing digital advertising as a core revenue stream

      In an effort to cast light on the success media are enjoying in the digital subscription arena, FIPP has created the first Global Digital Subscription Snapshot. Covering nearly 10 million digital subscriptions by title, the report finds that paid content success requires investment, intelligent application of analytics, an understanding of the local market and leveraging […]

  • 12 Mar 2018

    What are industry experts saying about digital publishing and monetisation?

    Published by Rhapsody 21 February, 2018   Digital publishing remains a hot topic for publishers who are still trying to figure out how to make it work and more specifically, how to monetise their content digitally. Even though print continues to be the most profitable source of revenue for most publishers, digital has seen a massive […]

  • 05 Mar 2018

    FIPP It’s ‘all’ about reader revenues.

    Without generating revenues directly from readers, journalism is doomed, write the editors of FIPP and Innovation Media Consulting’s Innovation World Report in their editors’ letter for the 2018/19 edition. The 9th annual edition of the Innovation in Magazine Media World Report will be launched on 19 March 2018 at the Digital Innovators’ Summit (DIS) in Berlin, Germany.  With digital advertising not media’s saving […]

  • 02 Mar 2018

    Navigating the Future of B2B Media: 10 Practical Strategies – Q&A

    InPubWeekly Jan/Feb issue Carolyn Morgan Carolyn Morgan presented one of our Top Tips Webinars, entitled ‘Navigating the Future of B2B Media: 10 Practical Strategies’. In this article, Carolyn answers some of the questions posed by attendees.         Q: Will display advertising go completely? What is a healthy division between subs and ad revenues? […]

  • 02 Mar 2018

    Kantar Insight of the Week: Courting The Coffee Shop Drinkers

    AdWorld March 2, 2018 With the dreaded ‘Beast from the East’ wreaking havoc throughout the country, a hot drink indoors has been a more compelling prospect than usual for many consumers. For some, however, a regular drink at a coffee shop or sandwich bar is very much part of their routine and something which across […]

  • 25 Aug 2017


    NEED TO DELIVER MORE EFFECTIVE MARKETING SOLUTIONS FOR YOUR ADVERTISERS? WANT TO EXPLOIT THE RICH ENGAGEMENT OPPORTUNITIES OFFERED BY MAGAZINE BRANDS TO INCREASE REVENUE FOR YOUR BRAND? Sue Todd, CEO, MAGNETIC, made a presentation to Magazines Ireland members in May 2017 Magnetic research shows how magazine media is the most effective way for brands to […]

  • 25 Aug 2017

    Connacht Gold Case Study

    IT’S CONNACHT GOLD!  THE RESULTS ARE IN DAMIAN PENCO, Managing Parter, BLOOM Advertising and DAVE HARLAND CEO Omnicom Media Group presented the case study on the Connacht Gold media campaign which ran in Magazines Ireland members’ media brands and on TV in 2016. The results showed the power of magazine brands to deliver engaged audiences […]

  • 02 Jun 2017

    Print for profit – Digital for growth

    Magazines Ireland 31 May 2017 Most publishers still make most of their revenue from their printed products yet need to experiment with digital to find a winning formula for the future. Mobile content consumption has exploded in the last couple of years and up to 90% of all mobile time is spent in apps. It’s […]

  • 18 Apr 2017

    CityPOST – The Low Cost Postal Provider

    CityPOST are specialists in delivering special interest publications, and magazines. Whether it’s a subscription magazine, an industry journal, or corporate press items, we can affect a reduction in your national and international distribution costs. The price advantage can be used to boost other activities in your organisation. Services to the magazine industry include:  Items […]

  • 15 Feb 2017

    FIPP – The Ad Market Predictions for 2017

    Here’s some good stuff from our colleagues in FIPP. Jon Watkins wades through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. Among all the advertising-trends stats and predictions for 2017, one theme in particular is constant: that […]

  • 15 Feb 2017

    Audience Engagement Trends in 2017

    Source: FIPP January 2017                   Trends such as these will be discussed in more detail at the 41st FIPP World Congress, taking place from 9-11 October 2017 in London.Visit As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content […]

  • 15 Feb 2017

    2017 could be the year of resurgence for magazines

    As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC. Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole […]

  • 15 Feb 2017


    Without leadership, training and rewards, innovation will not happen. This chapter from the 7th annual edition of the Innovation in Magazine Media World Report looks at the culture within a company and how it is key to success. Here’s a peek at the chapter:   Innovation dies at the top. Without a leader who creates a culture that […]

  • 17 Nov 2016


    ‘The New Mainstream’ reveals six diverse audience segments that challenge the millennial stereotypes. Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they […]

  • 16 Nov 2016

    How to distribute your content where your readers are

    FIPP Innovation in Magazine Media 2016/17 Get over it: You don’t need to won the platform where your content appears if you can spread it wider and more profitably elsewhere. With two big caveats… In exchange for high-quality content from high quality media brands, platforms like Facebook and Google must give publishers rich audience data […]

  • 26 Sep 2016

    Shutterstock offer a complete News, Sports, Entertainment and Archive solution for Magazines Ireland members

      Magazines Ireland is delighted to work with industry partners such as Shutterstock to increase the number of benefits for its membership. Shutterstock offer a complete News, Sports, Entertainment and Archive solution for Magazines Ireland members.   Shutterstock changed the face of the stock industry when they launched in 2003. Jon Oringer saw a gap in […]

  • 21 Sep 2016

    ASAI Code effective from March 2016

    The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing. Self-Regulation means the adoption by the advertising industry of standards drawn up by and […]

  • 13 Sep 2016

    The five hottest content and commerce trends right now

    Dominik Grau, chief innovation officer at Ebner Media Group explains why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now. Education At the FIPP Congress last year F+W presented their content universe modelled on education and step-by-step video guides. There were similar ideas from other publishers such as Allrecipes, Hearst, […]

  • 30 Aug 2016

    The Power of Magazine Brands

    Magazine brands offer more creative opportunities to advertising agencies and clients than any other media. Click here to download a PDF version for printing

  • 12 Aug 2016

    Why native ads are now the primary display unit

    The death knell for the banner ad was rung long ago. So you might be surprised to learn that display advertising is alive and kicking. Native ads have supplanted banners as the primary display medium, and with more attention, higher clickthrough rates and lower effective costs, that’s great news for brand advertisers.   There’s a […]

  • 12 Aug 2016

    Study shows consumers “passionately interact” with magazine brands on social media

    The Magazine Media 360° Social Media Report covering the second quarter of 2016 has been released by MPA – The Association of Magazine Media. The report shows that consumers continue to passionately interact with magazine media brands on social media, reaching one billion Likes/Followers on Facebook, Twitter, Instagram, Google+ and Pinterest. The report is based […]

  • 06 Jul 2016

    How to succeed at native advertising

    “Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all your readers”. The editors of FIPP’s Innovation in Magazine Media 2016-2017 World Report take a look at what a publisher’s got to do to protect this exploding advertising market.   For native […]

  • 28 Jun 2016

    Proof of Performance v2: Making the case for magazine media (POP)

    POP is an essential resource for ALL publishing company staff and everyone involved in planning, buying, selling or evaluating marketing campaigns. It shows how magazine media advertising works. In particular it can be used to promote the strengths of magazines and to reach agencies and advertisers with critical information about the value of advertising in […]

  • 11 Apr 2016

    Innovation in Magazine Media 2016/17

    Get the full Report here  

  • 11 Apr 2016

    World Magazine Trends 2016/17 – Magazine Media

    Click below to download the Report World Magazine Trends 2016/17

  • 10 Nov 2015