Latest news updates

  • 20 May 2019

    MAGNETIC – PAY ATTENTION

    MAGNETIC  – MAY 2019 PAY ATTENTION: How brands can overcome banner blindness, digital detoxes and adblocking The effectiveness of magazines is much underestimated, as a recent report from the Radio Centre ‘Re-evaluating media’ underlined. An aggregate of all the media scores in this study shows that the gap between evidence and perception is the starkest for magazines. Narrowing this perception gap is […]

  • 16 May 2019

    UK publishing sector undeterred by Brexit

    Jamie Gavin  @jaygavin 14th May 2019 FIPP This year’s PPA Festival included testimony from Jeremy Wright MP, the Secretary of State for Digital, Culture, Media and Sport, Justine Greening MP, and Dame Frances Cairncross, author of the Cairncross Review into sustainable journalism. FIPP was on-hand to witness a UK publishing sector undeterred by Brexit.  Jeremy Wright […]

  • 15 May 2019

    AI and media – where next?

    Perhaps the biggest issue surrounding artificial intelligence (AI), and in particular its use in the media, is that executives need to finally grasp what AI actually is. What jobs can it undertake, and how can it save publishers time and money and improve their products.     At DIS 2019 it was clear that there […]

  • 10 May 2019

    Using algorithms to bolster paid content and commerce strategies

    Dominik Grau, digital transformation expert, gave attendees a deep dive into building content strategies using algorithms and widgets that target audiences and boost commerce conversion rates, at MagNet, Magazines Canada’s annual conference in Toronto April 24-25, 2019. Dominik GrauAccording to Grau, there are three important principles, or building blocks, at the base of building real-time algorithms: […]

  • 09 May 2019

    Navigating uncertainty : how niche magazines are overcoming revenue challenges

      Niche magazines sat in the spotlight in a panel discussion at MagNet, Magazines Canada’s annual conference for the magazine media community April 24-25 in Toronto, to discuss the trials and challenges they faced, and how they’ve overcome. Panellists gave insight into their own publications’s issues and the solutions they’ve used to find success. Burnt […]

  • 02 May 2019

    Is the future of podcasting in the ad business?

    Chart of the week: Is the future of podcasting in the ad business?   Podcast advertising revenue in the US is set to grow in the coming years and will only be helped by ad-tracking, according to the most recent analysis from the Interactive Advertising Bureau and PwC. The current major gap in advertising on […]

About Magazines Ireland

Trade association of Magazine Publishers of Ireland

What is Magazines Ireland? The objective of Magazines Ireland is to promote and protect the interests of magazine publishers and in particular its members. Who does Magazines Ireland represent? Magazines Ireland represents 35 Irish publishers who together produce over 175 magazines, both consumer and business to business titles. Magazines Ireland has created a strong, united voice for magazines here in Ireland and internationally. This united voice of Irish publishers has helped our members to grow their magazines and businesses through Magazines Ireland initiatives, by providing a forum for publishers to discuss their industry and to help it grow.

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