Magazines Ireland 31 May 2017
The reason apps haven’t been a huge success to date is because they were done wrong. When the iPad launched (2010) most publishers rushed to launch either a replica edition or an expensive bespoke app. While this happened mobile took off, replicas didn’t work at all on mobile whilst bespoke apps couldn’t make the short-term returns required to cover the investment.
There is now a huge opportunity to deliver engaging apps to all platforms and optimised for mobile from a single layout. Now you can affordably experiment with the mobile publishing opportunity and deliver your content everywhere using your existing print workflow.
We’d be happy to offer all Magazines Ireland members a free demo app (1 per publisher, no cost or obligation), in it you will find editions and continuous feed content to ensure readers form a habit of opening the app regularly. Furthermore, anybody choosing to work with us will receive free on boarding (normally €2k) and the first 2 months licence fee for free (usually €450 per month).
Apps are where people choose to consume content, ePublish can help you get your content there affordably with no additional resources required.
Please get in touch to discuss further.
Digital Commercial Director
RHAPSODY ORCHESTRATED MEDIA
Direct: 020 7939 5913 Mobile: 07810 880537
Rhapsody made a presentation to Magazines Ireland on May 31, 2017.
The full presentation is here