Connacht Gold Case Study
IT’S CONNACHT GOLD! THE RESULTS ARE IN
DAMIAN PENCO, Managing Parter, BLOOM Advertising and DAVE HARLAND CEO Omnicom Media Group presented the case study on the Connacht Gold media campaign which ran in Magazines Ireland members’ media brands and on TV in 2016. The results showed the power of magazine brands to deliver engaged audiences through advertising, promotions, competitions and social media. Damian and Dave outlined how an original creative approach within an integrated multi-media campaign built brand awareness and delivered a high ROI for Connacht Gold.
This story illustrates the power of partnership and how Magazine Ireland as a collective can drive effective marketing solutions for other advertisers.
The full presentation is here