The Poetry, not the Pipes PPA Chief Executive and former Smash Hits and Empire Editor, Barry McIlheney, on why the content always matters more than the platform. […]Irish Magazine News
CityPOST are specialists in delivering special interest publications, and magazines. Whether it’s a subscription magazine, an industry journal, or corporate press items, we can affect a reduction in your national and international distribution costs. The price advantage can be used to boost other activities in your organisation. Services to the magazine industry include: Items […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
MAGFEST Ireland is a unique magazine event, with magazine publishers and enthusiasts coming from all over Ireland to be inspired by first-class speakers, meet others in the industry and hear about the latest developments in the magazine world. MAGFEST Ireland will help you think differently about your magazines and your business. So here are nine […]Events Irish Magazine News Press Release
B2B Expert Tim Brooks to speak at MAGFEST Tim Brooks, former CEO of The BMJ (British Medical Journal), looks at how B2B publishers channelled their inner Gloria Gaynor to get beyond print and back into growth. A success story that many consumer publishers could learn from. Tim Brooks launched his own B2B business, Media Week […]Irish Magazine News
Yes, magazine media companies can thrive at a time dominated by large platforms sucking 80 per cent of digital advertising spend out of the ecosystem leaving countless others scrapping it out over the remaining 20 per cent. It boils down to strength of connections allowing brands to monetise across an increased number of touch points, […]Irish Magazine News
Putting more emphasis on consumers’ behavioural shifts and not only thinking of the technological shifts is fundamental for publishers to survive another period of what will be “tumultuous change”. “The transition to the web and then to mobile has been harsh on publishers. The transition to Zero UI (screen-less interaction), augmented reality (AR)/virtual reality (VR), […]Irish Magazine News
The ABC Ireland figures were released today 16 February 2017. The figures cover the period to 31 December 2016 and are based on circulation for the magazine in print and, where available, also incorporate circulation data for digital editions. Commenting on the report Grace Aungier, CEO, Magazines Ireland said, “Today’s ABC report serves as a reminder of […]Irish Magazine News Press Release
Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017, says the company. Justine Southall: “This is an intelligent distribution strategy for Marie Claire.” Fabled by Marie Claire customers, both online and in store, will […]Irish Magazine News
Here’s some good stuff from our colleagues in FIPP. Jon Watkins wades through the predictions for the advertising market in 2017 to identify some trends that could have a major impact on publishers over the next 12 months and beyond. Among all the advertising-trends stats and predictions for 2017, one theme in particular is constant: that […]Irish Magazine News Market Research Members' Resources. Check out our Facebook page for more.
Source: FIPP January 2017 http://www.fipp.com/ Trends such as these will be discussed in more detail at the 41st FIPP World Congress, taking place from 9-11 October 2017 in London.Visit fippcongress2017.com As social channels continue their meteoric surge, publishers face the balancing act of growing their branded sites while using their content […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
As new measurements are introduced and publishers develop innovative ways to create deeper connections with readers, magazines have a bright future. Reproduced here with thanks to Campaign, this article was authored by Sarah Hennessy, managing director at MEC. Innovation and audience-led solutions will be the key to success for magazines in 2017. While print media as a whole […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
The Advertising Standards Authority of Ireland has introduced a new set of guidelines addressing what it calls the “Recognisability of Marketing Communications”. The aim of the document is to ensure Irish consumers are not misled by online advertising disguised as innocuous blog posts, tweets, snaps and more. The ASAI states that while primary responsibility for […]Irish Magazine News
Advertising as a powerful force is not a widely shared view outside the industry and people in adland do not quote precedent and apply enough science to what they do, Core Media chief executive Alan Cox said at the launch of Core Media’s ‘Marketing Multiplied’ report before a large industry turnout in the Convention Centre. […]Irish Magazine News
Magazines Ireland Press Release 13 February 2017 Members of the European Parliament will be voting over the next few months on a proposal of huge significance to publishers that will impact on the future of professional journalism and an independent media. As part of the controversial EU copyright reform, the European Commission has proposed a […]Irish Magazine News Press Release
SAVE THE DATE Wednesday 26 April 2017 MAGFEST Ireland is a new and exciting event for all those interested in the Irish magazine media business. It’s a unique conference and festival experience to celebrate all-things-magazine, an event where the world of Irish magazine media comes together to explore, advance, and celebrate what we have done, […]Events Featured Irish Magazine News Press Release
British Vogue’s Publishing Director, Stephen Quinn For a man who has spent a quarter of a century as publishing director for one of the most influential fashion magazines in the world you would think that Irishman Stephen Quinn, of British Vogue would be all over the “digital space”. This is the world of internet rankings, […]Irish Magazine News
The winners of the Irish Magazine Awards 2016 were announced last evening (Thursday 1 December) at a black tie ceremony at Dublin City Hall. The event is the most important celebration of the world-class talent in Ireland’s professional publishing community. The Awards recognise and reward genuine excellence amongst the editors, designers, publishing teams and brands that […]Featured ima2016 Categories Press Release
The Irish Magazine Awards will take place at Dublin City Hall on Thursday 1 December 2016 at a black tie gala dinner. The Master of Ceremonies for the evening is Matt Cooper. Matt is presenter of The Last Word on Today FM. He is also the author of The Maximalist, the biography of Tony O’Reilly, […]Featured Irish Magazine News
‘The New Mainstream’ reveals six diverse audience segments that challenge the millennial stereotypes. Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
FIPP Innovation in Magazine Media 2016/17 Get over it: You don’t need to won the platform where your content appears if you can spread it wider and more profitably elsewhere. With two big caveats… In exchange for high-quality content from high quality media brands, platforms like Facebook and Google must give publishers rich audience data […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
Magazines Ireland is delighted to work with industry partners such as Shutterstock to increase the number of benefits for its membership. Shutterstock offer a complete News, Sports, Entertainment and Archive solution for Magazines Ireland members. Shutterstock changed the face of the stock industry when they launched in 2003. Jon Oringer saw a gap in […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
Magazines Ireland is delighted to announce that the Irish Magazine Awards 2016 will take place on Thursday 1 December 2016 at the spectacular Dublin City Hall, Dame Street, Dublin 2. Now in its 16th glorious year, this event is the most important celebration of the world-class talent in Irish magazine media. The black tie ceremony and gala dinner will be attended […]Irish Magazine News Press Release
New research from Dennis Publishing uncovers how to connect with modern men If you are faced with a brief whose target audience is young men, there was a time when you would have turned to the lads mag phenomena of Nuts, Zoo and FHM. The demise of this culture is well documented in marketing and consumer […]Irish Magazine News
Dominik Grau, chief innovation officer at Ebner Media Group explains why education, predictive content, commerce clubs, smart niches and real-time relevancy are key content trends right now. Education At the FIPP Congress last year F+W presented their content universe modelled on education and step-by-step video guides. There were similar ideas from other publishers such as Allrecipes, Hearst, […]Irish Magazine News Members' Resources. Check out our Facebook page for more.
IT’S THAT TIME OF YEAR AGAIN….. For all those of you who have been asking, the waiting is now over. We are delighted to announce that The Irish Magazine Awards are now officially open for entry! Covering everything from editorial and design to digital innovation and custom publishing, there are a total of 16 categories […]Irish Magazine News Press Release
Press Release Seán Donlon is the new Chair of the Press Council of Ireland. Following a public competition, the Press Council of Ireland announced today that Seán Donlon is to take up office as the new Chair of the Press Council on 1 September 2016. The outgoing Chair, Daithi O Ceallaigh, having served two full […]Irish Magazine News Press Release
Magazine brands offer more creative opportunities to advertising agencies and clients than any other media. Click here to download a PDF version for printingIrish Magazine News Members' Resources. Check out our Facebook page for more.
Press Release 18 August 2016 ABC Figures Underline the Unique Power of Magazine Brands The ABC Ireland figures were released today 18 August 2016. The figures cover the period to 30 June 2016 and are based on circulation for the magazine in print and where available, also incorporate circulation data for digital editions to provide […]Irish Magazine News Press Release