“Never, ever violate your readers’ trust by publishing even a single native ad that is no more than a hard sell, or risk losing all your readers”.
The editors of FIPP’s Innovation in Magazine Media 2016-2017 World Report take a look at what a publisher’s got to do to protect this exploding advertising market.
For native advertising, 2016 is a make-or-break year according to John Wilpers, editor of the Innovation Report. Despite the huge growth prediction however, he says that native advertising currently risks alienating the estimated US59.35bn value customers expected by 2018 (Adyoulike).
Now is a good time to remind ourselves of the cardinal rules of customer relations.
This explosion is a good reason to check out these how-to tips in the “How to succeed at native advertising” chapter. They include how to keep readers happy by following customer relations rules, how to create native advertising and how to create creative native advertising.
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