Selling Cross Platform Partnerships – contact grace@magazinesireland.ie for dates

We got great reaction to this course in January.

“Really useful day , found Mary brilliant”. Marcella O’Shaughnessy, Advertising Manager, Irish Country Magazine

“Thanks to Magazines Ireland for organising the Selling Cross Platform Partnerships course with Mary Langan. Since taking the course we have implemented a number of ideas Mary suggested on the course and at this point it seems to be pushing us in the right direction”.

Paul Clemenson, Sales Director, Ashville Media Group

“Once again I left a Magazine Ireland event with a big to do list and lots of great ideas. However most of all I meet some great people”.
Thomas Heavey, Managing Director of Irish Vintage Scene Ltd.

Selling Cross Platform Partnerships – APRIL 14, 2016

Clients are increasingly looking for ways to achieve ‘stand-out’ for their brands in a crowded market. As content driven marketing increases in popularity media owners are well placed to create compelling content for clients that reaches audiences in an engaging, entertaining way regardless of device.

This one-day workshop is designed to help sales people develop market leading cross platform proposals for clients across native, social, events, video, sponsorship etc.

The course is delivered by Mary Langan, a highly experienced media sales trainer who works with Immediate Media the UK’s 3rd largest magazine publisher; Global Radio; River Street events (organisers of the BBCGoodFoodShows); Exterion Outdoor; Cogora B2B Media; JC Decaux and is a PPA UK preferred trainer.

COURSE OUTLINE

Sourcing briefs – both proactively and from specialist media agency departments
Who to sell to
Understanding the marketing communications challenges faced by your clients
What media agencies and clients want from partnerships?
Using insight to build the case for your brands
Understanding the value of your media- which media suits which objectives- we look at print, digital, social, video native and look at case studies of how they are used in the best way
How to generate a pitch theme or ‘core thought’
What makes compelling content
Amplifying your idea across media
What’s current in the marketplace
Writing winning proposals
Selling your ideas in
How to measure R.O.I

By the end of the course delegates should feel confident they can pitch medium to large partnerships deals to clients and agencies.

Delegates on this course should have a minimum of one year’s media sales experienced.

Contact grace@magazinesireland.ie for dates

Venue: Magazines Ireland, 63 Patrick Street, Dun Laoghaire, Co Dublin

Fee: Magazines Ireland Members €349.00. Non Members €449.00