Positive sentiments this quarter about business conditions, with those rating them as good or normal at 64% was up six percentage points on Q3 2014.
46% are optimistic about future job prospects- up twelve percentage points on Q3 2014. And recessionary sentiment has also had a boost of positivity this quarter with a significant decrease in the numbers feeling Ireland is in an economic recession.
Within the European region, Ireland recorded the highest quarterly increase in consumer confidence of six points to a score of 90 in quarter four. This is the highest score in six years and continues to be above the EU average of 76.
Commenting on the report Rebecca Markey, Chairman, Magazines Ireland, said “It is great to see increased positivity for business and employment in Ireland. People are much more optimistic regarding personal finances and readiness to spend. This is good news for the economy generally and good news for magazine media where we are noticing uplift in spends across magazine media in both print and on digital channels. It’s an exciting time to be working in magazine media and technology has opened up magazine brands to a bigger audience than at any other time in our history. The future is bright.”
Consumer confidence increased to an index of 90 in Q4 2014
Recessionary mind-set down at 66% (-14%pts versus Q3 2014)
46% are optimistic about future job prospects (+12%pts versus Q3 2014)
People are more optimistic about their Personal Finances this quarter with 45% claiming they are good/excellent (+4%pts), while 37% feel now is a good time to spend (+5%pts)
Positive sentiments about business conditions, with those rating them as good or normal at 64%, up six percentage points on Q3 2014.
Further details about the Nielsen Ireland Consumer Confidence Survey is available on our News page.
For further information about Magazines Ireland, contact Grace Aungier, CEO, Magazines Ireland. Tel 01 667 55 79 or grace@magazinesireland.ie
