The ABC Ireland figures were released today 19 February 2015. The figures cover the period to 31 December 2014 and are based on circulation for the magazine in print and, where available, also incorporate circulation data for digital editions to provide a single, combined circulation figure.
Commenting on the report Grace Aungier, CEO, Magazines Ireland said “The report shows the power of magazine brands and underlines the unique relationship that readers have with their favourite magazines. Magazine brands continue to inspire and influence their readers; they generate high levels of trust and engagement and reach sizeable audiences that are receptive to both the editorial and advertising content”.
We asked some of Ireland’s leading publishers to give their reaction to the ABC Report:
“Some of the figures are reflective of the challenging environment the Irish economy still finds itself in, but they also remind us of the changing dynamics in our sector. Our members are committed to providing excellent content on whatever platforms are important to our readers: print, tablet or mobile”. Rebecca Markey, Chairman, Magazines Ireland.
“I’m very pleased with the performance of all our titles. Harmonia continues to be the leading publisher in the women’s magazine sector. At a time when magazines in other markets are showing steep declines in circulation it demonstrates that the print magazine sector in Ireland is extremely buoyant and that Irish people are continuing to buy Irish magazines”. Ciaran Casey, CEO, Harmonia Publishing.
“We are committed to offering our consumers the content they love however they want it and it is great to see such a strong print performance at the same time as we continue to grow our overall audience digitally and to further develop our other brand touch points”. Duan Stokes, Publishing Director, Hot Press.
“The team at Irish Country Magazine are extremely pleased with the 43% growth in circulation sales which has been achieved in the past twelve months. At 22,707 copies per issue, we are now the third best-selling women’s interest magazine on the Irish Market, which is an astounding feat, given that we only launched the magazine in 2012. It is also especially pleasing that more than 85% of our circulation sales are actively purchased as opposed to a high proportion of bulk sales. We are the only homegrown publication providing a mix of content based on eight very unique editorial pillars, and it is this mix which speaks to our readers. We are delighted with reader reaction and we will work hard to
provide our readers with a magazine that they will continue to enjoy.” Mairead Lavery, Managing Editor Irish Country Magazine.
“It’s an exciting time to be working in magazine media and technology has opened up magazine brands to a bigger audience than at any other time in our history. Innovation and change have become a constant so publishers have to adopt a mind-set of continual invention and reinvention”. Colin Kerr, Editor, EuroTimes
“Business titles have the ability to build and motivate communities with engaging magazine content. Our resolute focus as a group is on expanding the overall reach of our powerful, market-leading brands and exploring new ways of serving our highly-engaged specialist audiences, across platforms”. Frank Quinn, Joint MD, Mediateam. “The RTÉ Guide is Ireland’s top selling magazine and is still very much loved by a large number of readers. This has been achieved by ensuring that editorial quality has been
maintained, reassuring the loyal readership, whilst continuing to encourage the look and content to evolve, to appeal to new readers”. Philippa Gee, Marketing Manager, RTE Guide.
