The Poetry, not the Pipes
PPA Chief Executive and former Smash Hits and Empire Editor, Barry McIlheney, on why the content always matters more than the platform.
Barry McIlheney began his career in magazines at IPC’s Melody Maker before being appointed Editor of Smash Hits and going on to become launch Editor of Empire,Publishing Director of emap’s music and film titles, and then Managing Director of emap metro. In 1999, he led the launch of heat magazine and later that year moved to Paris to oversee the launch of FHM France. He returned to the UK in 2000 as Chief Executive of emap elan, the company’s women’s magazine division, and in 2003 became Editor-in-Chief of emap consumer media. Barry was appointed CEO of the PPA on February 1, 2010.
Marcus Rich, CEO, Time Inc
“Why environment and context are more important than ever for advertisers and how magazine media is uniquely placed to take advantage of the changing requirement of clients and agencies”.
Marcus is CEO of Time Inc. Britain’s leading publisher of print and digital magazine content. With more than 60 iconic brands – famous women’s titles including Now, Chat, Woman and Goodtoknow; TV entertainment brands including What’s on TV, TV Times and TV & Satellite Week; a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including NME. They also publish a number of women’s fashion and luxury brands including Marie Claire, InStyle and Wallpaper*; lifestyle titles including woman&home and home interest brands including Ideal Home, Livingetc and housetohome.
Dr Jane Suiter, Director, FuJo, Dublin City University (DCU)
Digital First: The Engagement Game
Considering the successful strategies of some large news media players, what can magazine publishers learn about the opportunities and challenges of digital media including new publishing models, deepening audience engagement, and building loyalty and trust?
Dr. Jane Suiter is Director of the Institute for Future Media and Journalism (FuJo) at DCU. Jane is interested in political analysis, media and journalism research, with a particular interest in social media, referendum campaigns and engagement. She is co-PI of CCIM (Climate Change in Irish Media) funded by the EPA, and PI of Hearing Women’s Voices (funded by the BAI) and is communication chair of COST ISI308 examining populist political communication with an emphasis on media and social media. She is deputy research director of the Irish Constitutional Convention and a member of the ECPR standing group on Democratic Innovations and co-convener of the PSAI specialist group Voters, Parties and Elections. She also works on media monitoring. Jane is a frequent contributor to broadcast and print media, has given evidence at parliamentary committees and is a former journalist having worked as Economics Editor at The Irish Times and for other papers such as The Sunday Times and Sunday Independent.
Tim Brooks, former CEO, the BMJ Group
Did you think I’d crumble? Did you think I’d lay down and die?
Tim Brooks, former CEO of The BMJ (British Medical Journal), looks at how B2B publishers channelled their inner Gloria Gaynor to get beyond print and back into growth. A success story that many consumer publishers could learn from.
Tim Brooks launched his own B2B business, Media Week Ltd, with two friends in 1985. As MD or CEO he has since managed media properties including the Guardian, The BMJ, NME and Marie Claire. Tim is currently chairman of NLA Media Access, which manages copyright on behalf of all the UK’s newspapers; a director of Pharmaceutical Press; a visiting fellow in Strategy and Entrepreneurship at London Business School; and Chairman of PPA Business.
MAGFEST Ireland is a new and exciting event for all those interested in the Irish magazine media business. It’s a unique conference and festival experience to celebrate all-things-magazine, an event where the world of Irish magazine media comes together to explore, advance, and celebrate what we have done, what we are doing, and, most importantly, what we do next.
MAGFEST Ireland is a very special celebration of Irish magazine publishing with memorable keynote speakers and vibrant discussions; an unparalleled opportunity to hear from and meet the people who really make magazine media so special.
Collaboration and networking is really important to us so we are starting with aMAGFEST lunch at 1pm and the business sessions will finish up around 5pm with MAGFEST Cocktails when you can catch the speakers for those unanswered questions and meet up with your colleagues in other magazine media companies.
Join us in Dublin on April 26 for an afternoon of exploring, advancing and celebrating the best of Irish magazine media.
We start with the MAGFEST Lunch at 1pm; the MAGFEST Business Sessions are at 2pm; and we finish with a MAGFEST Cocktail Session from 5pm onwards. More fantastic speakers will be announced soon.
THANKS TO OUR MAGFEST PARTNERS
is organised by Magazines Ireland.
For more information about the event, our speakers, sponsorship and exhibitor opportunities, please contact Magazines Ireland’s CEO, Grace Aungier at 00 353 1 667 55 79 or firstname.lastname@example.org
Twitter: @MagsIRL and #MagFestIRL Facebook: @magazinesirelandassociation. Website:www.magazinesireland.ie