Come along to hear Sue Todd, CEO, Magnetic and discover how magazine media is the most effective way for brands to develop meaningful connections with its audiences and why this is important. Charged with helping advertisers get the very best return from the rich engagement opportunities offered by magazine brands, Magnetic will be taking a look at the changing role that magazine brands and channels play in consumers’ lives, and how this shapes delivery of effective marketing solutions for advertisers.
ABOUT SUE TODD
Graduating from Lancaster University having studied Economics, Marketing and Psychology, Sue’s first role was in research at an Advertising agency in Bristol. By 27, Sue had moved to London for the set up and launch of Emap On Air – then three years later, Emap Advertising (now Bauer Media) the UK’s first cross platform sales operation. Sue worked as Marketing Director at Emap Advertising, followed by Marketing Director CBS Outdoor (now Exterion Media). In 2006 she set up her own highly successful brand and culture consultancy – Wonder – whose clients included Channel 4, Harrods, MEC, Mediacom, Maxus, Havas and Ocean Outdoor. Sue joined as CEO in January 2015 and Magnetic opened its doors in March that year.
MAGNETIC IS THE MARKETING AGENCY FOR CONSUMER MAGAZINE MEDIA IN THE UK. It exists to help advertisers get the very best return from the rich engagement opportunities offered by multi-channel magazine brands. Its goal is to better understand and promote the changing role that our stakeholder’s brands and channels play in consumers’ lives, and how this shapes delivery of effective marketing solutions for advertisers. It invests in insight, events and creative collaborations to further these goals. It believes in the continuing power and vitality of magazine brands, and is happy to engage in any conversation or share any ideas that help the media, advertising and marketing community benefit from these unique environments and opportunities.
CONNACHT GOLD CASE STUDY
IT’S CONNACHT GOLD!
THE RESULTS ARE IN
You will also hear the results of the Connacht Gold campaign.
DAMIAN PENCO, MANAGING PARTNER, Bloom Advertising and DAVE HARLAND CEO Omnicom Media Group will present the case study on the Connacht Gold media campaign which ran in Magazines Ireland members’ media brands and on TV in 2016. The results will show the power of magazine brands to deliver engaged audiences through advertising, promotions, competitions and social media. Damian and Dave will outline how an original creative approach within an integrated multi-media campaign built brand awareness and delivered a high ROI for Connacht Gold.
This story illustrates the power of partnership and how Magazine Ireland as a collective can drive effective marketing solutions for other advertisers.
SESSION 1 Sue Todd, CEO, MAGNETIC
SESSION 2 Damian Penco, MANAGING PARTNER, BLOOM ADVERTISING and Dave Harland, CEO, OMNICOM MEDIA GROUP
DAY: Wednesday 31 May 2017
TIME: 12 – 2.30pm
PLACE: Dublin City Library & Archive, Pearse Street, Dublin 2