Hugh Linehan of the Irish Times discusses the world of native advertising, and how the US Federal Trade Commission is tightening the rules around disclaimers for sponsored content.
With many media companies seeing native advertising as important revenue streams, what will the future of publishing look like?
Read the article here
http://www.irishtimes.com/business/media-and-marketing/going-native-how-advertisers-try-to-click-with-users-1.2252710
