{"text_format":"1","workbook":"xlsx","n_sheets":5,"sheets":["Summary","All Media Trends YTD 2014","Sheet1","Magazines by Title YTD 2014","All Media & Press Latest 3 Mnth"],"not_rendered":{"charts":0,"images":1,"macros":1,"external_links":0,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Summary","index":0,"n_rows":17,"n_cols":4,"rows_kept":17,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
[]
[]
[]
[null,null,null,"December Report for Magazine Ireland"]
[null,null,null,"Nielsen AdDynamix data:  ending October 2014"]
[]
[]
[]
[]
[null,null,null,"All Media Trends YTD 2014"]
[]
[null,null,null,"Magazines by Title YTD 2014"]
[]
[null,null,null,"All Media & Press latest 3 month trends"]

{"sheet":"All Media Trends YTD 2014","index":1,"n_rows":40,"n_cols":5,"rows_kept":40,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media YTD , run on Thursday, 15 January 2015 at 21:44"]
["Report covers the time period from 01 January 2014 to 31 October 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",647731932,629938335,2.82,17793597]
["Newspapers (Natls & Regs)",250079615,247555406,1.01,2524209]
["TV Excluding UTV, Ch4",227767314,218131666,4.41,9635648]
["Outdoor",77201586,72555135,6.4,4646451]
["Radio",60346125,62419625,-3.32,-2073500]
["Magazines",21075537,23547614,-10.49,-2472077]
["Cinema",6946362,5728889,21.25,1217473]
["Internet",4315393,0,0,4315393]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Split YTD, run on Thursday, 15 January 2015 at 22:13"]
["Report covers the time period from 01 January 2014 to 31 October 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",271155152,271103020,0.01,52132]
["National Press",175876459,176697546,-0.46,-821087]
["Regional Press",74203156,70857860,4.72,3345296]
["Magazines",21075537,23547614,-10.49,-2472077]

{"sheet":"Sheet1","index":2,"n_rows":3,"n_cols":1,"rows_kept":3,"cut":false,"hidden":true,"merged":[]}
[11]
[2]
[1]

{"sheet":"Magazines by Title YTD 2014","index":3,"n_rows":87,"n_cols":5,"rows_kept":87,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Split, run on Thursday, 15 January 2015 at 22:06"]
["Report covers the time period from 01 January 2014 to 31 October 2014"]
["Showing Media (top 100 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group and Item"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Media Group","Media Item","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total","Total",21075537,23547614,-10.49]
["Consumer","Total",15047855,16730110,-10.06]
["Consumer","Image (A4) Roi",1842300,1742210,5.74]
["Consumer","Rte Guide (A4) Roi",1352877,1313556,2.99]
["Consumer","Cara (A4) Roi",1236800,1092599,13.19]
["Consumer","Hot Press (T) Roi",1095938,1076201,1.83]
["Consumer","Womans Way (A4) Roi",831488,868784,-4.29]
["Consumer","U Magazine (A4) Roi",818377,956501,-14.44]
["Consumer","Phoenix (A4) Roi",798350,881360,-9.41]
["Consumer","Irish Tatler Magazine (A4) Roi",756574,994960,-23.95]
["Consumer","Social & Personal (A4) Roi",701591,742201,-5.47]
["Consumer","Image Interiors (A4) Roi",659082,677249,-2.68]
["Consumer","Vip Magazine (A4) Roi",630581,866525,-27.22]
["Consumer","Bash (A4) Roi",621674,0,0]
["Consumer","Tv Now (A4) Roi",554882,647782,-14.34]
["Consumer","House & Home (A4) Roi",517809,409147,26.55]
["Consumer","Xpose (A4) Roi",349624,358837,-2.56]
["Consumer","Rsvp (A4) Roi",303209,687607,-55.9]
["Consumer","Kiss (A4) Roi",251661,410154,-38.64]
["Consumer","Irish Arts Review (A4) Roi",212983,207918,2.4300000000000002]
["Consumer","Intallaght (Roi) A4",195111,0,0]
["Consumer","Easy Parenting (A4) Roi",167361,134461,24.46]
["Consumer","Easy Food (A4) Roi",154644,241744,-36.020000000000003]
["Consumer","Farm & Plant Buyers Guide (A4) Roi",144422,0,0]
["Consumer","Food & Wine (A4) Roi",142447,199547,-28.61]
["Consumer","Irish Garden (A4) Roi",121756,140520,-13.35]
["Consumer","Irish Country Magazine (A4) Roi",108753,158883,-31.55]
["Consumer","Bike Buyers Guide (A4) Roi",92810,0,0]
["Consumer","Selfbuild & Improve Home (A4) Roi",82436,89734,-8.1300000000000008]
["Consumer","Ireland Of The Welcomes (A4) Roi",70760,103021,-31.31]
["Consumer","Irish Catholic (T) Roi",52090,0,0]
["Consumer","Garden Heaven (A4) Roi",43650,0,0]
["Consumer","Village (A4) Roi",32837,31876,3.01]
["Consumer","Tatler Man (A4) Roi",23171,63598,-63.56]
["Consumer","Go Rail (A4) Roi",22980,102833,-77.650000000000006]
["Consumer","Ni Homes & Lifestyle (A4) Roi",22484,42030,-46.5]
["Consumer","Irish Tatler Business (A4) Roi",16944,17322,-2.1800000000000002]
["Consumer","Womans Way Cookbook (A4) Roi",10988,50009,-78.02]
["Consumer","Wmb (A4) Ireland",6411,18297,-64.959999999999994]
["Consumer","Build Your Own House & Home (A4)roi",0,90902,-100]
["Consumer","Confetti (A4) Roi",0,443716,-100]
["Consumer","Confetti 25 Real Weddings (A4) Roi",0,80961,-100]
["Consumer","Dublin Horse Show (A4) Roi",0,48819,-100]
["Consumer","Prudence (A4) Roi",0,57339,-100]
["Consumer","Stellar (A4) Roi",0,622952,-100]
["Consumer","Xtra (A4) Roi",0,57955,-100]
["B2B","Total",6027682,6817504,-11.59]
["B2B","Irish Medical News (A4) Roi",773422,982919,-21.31]
["B2B","Business Plus (A4) Roi",648731,608316,6.64]
["B2B","Irish Farmers Monthly (A4) Roi",610946,592391,3.13]
["B2B","Business & Finance (A4) Roi",588087,441859,33.090000000000003]
["B2B","Checkout (A4) Roi",480478,480548,-0.01]
["B2B","Shelflife (A4) Roi",479780,508986,-5.73]
["B2B","Euro Times (A4) Roi",468754,724357,-35.28]
["B2B","Auto Trade Journal (A4) Roi",318496,303260,5.0199999999999996]
["B2B","Irish Marketing Journal (A4) Roi",253478,301611,-15.95]
["B2B","Techpro (A4) Roi",242892,271770,-10.62]
["B2B","Irish Veterinary Journal (A4) Roi",221098,244331,-9.5]
["B2B","Retail News (A4) Roi",217526,274103,-20.64]
["B2B","Tyre Trade Journal (A4) Roi",165310,206057,-19.77]
["B2B","Irish Dental Assn (A4) Roi",91189,84773,7.56]
["B2B","Law Society Gazette (A4)",87172,130687,-33.29]
["B2B","Accountancy Ireland (A4) Roi",82995,116700,-28.88]
["B2B","Irish Food (A4) Roi",64820,58918,10.01]
["B2B","Waiting Room (A4) Roi",59535,102795,-42.08]
["B2B","Licensing World (A4) Roi",47232,15733,200.2]
["B2B","Astir (A4) Roi",44476,40592,9.56]
["B2B","Irish Motor Management (A4) Roi",42009,63517,-33.86]
["B2B","Enterprise (A4) Roi",25774,99043,-73.97]
["B2B","Surveyors Journal (A4) Roi",13482,14637,-7.89]
["B2B","Accounting & Business Ire (A4) Roi",0,56620,-100]
["B2B","Bodyshop (A4) Roi",0,4389,-100]
["B2B","Meat Matters (A4) Roi",0,12265,-100]
["B2B","Public Works (A4) Roi",0,11631,-100]
["B2B","Spoke Out (A4) Roi",0,64696,-100]

{"sheet":"All Media & Press Latest 3 Mnth","index":4,"n_rows":40,"n_cols":5,"rows_kept":40,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media Latest 3 mnths Aug-Oct '14 "]
["Report covers the time period from 01 August 2014 to 31 October 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",213844881,200498102,6.65,13346779]
["Newspapers (Natls & Regs)",80090610,77135067,3.83,2955543]
["TV Excluding UTV, Ch4",76785582,70486187,8.93,6299395]
["Outdoor",25671674,24364448,5.36,1307226]
["Radio",18446165,19137791,-3.61,-691626]
["Magazines",6492789,7164813,-9.3699999999999992,-672024]
["Internet",4315393,0,0,4315393]
["Cinema",2042668,2209796,-7.56,-167128]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Split Latest 3 mnths Aug-Oct '14"]
["Report covers the time period from 01 August 2014 to 31 October 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",86583399,84299880,2.7,2283519]
["National Press",56820892,54443084,4.3600000000000003,2377808]
["Regional Press",23269718,22691983,2.54,577735]
["Magazines",6492789,7164813,-9.3699999999999992,-672024]