{"text_format":"1","workbook":"xlsx","n_sheets":5,"sheets":["Summary","All Media Trends YTD 2014","Sheet1","Magazines by Title YTD 2014","All Media & Press Latest 3 Mnth"],"not_rendered":{"charts":0,"images":1,"macros":1,"external_links":0,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900"}

{"sheet":"Summary","index":0,"n_rows":17,"n_cols":4,"rows_kept":17,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
[]
[]
[]
[null,null,null,"January Report for Magazine Ireland"]
[null,null,null,"Nielsen AdDynamix data:  ending November 2014"]
[]
[]
[]
[]
[null,null,null,"All Media Trends YTD 2014"]
[]
[null,null,null,"Magazines by Title YTD 2014"]
[]
[null,null,null,"All Media & Press latest 3 month trends"]

{"sheet":"All Media Trends YTD 2014","index":1,"n_rows":40,"n_cols":5,"rows_kept":40,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media YTD , run on Thursday, 15 January 2015 at 21:41"]
["Report covers the time period from 01 January 2014 to 30 November 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",736340799,709499812,3.78,26840987]
["Newspapers (Natls & Regs)",283884241,279094378,1.71,4789863]
["TV Excluding UTV, Ch4",262191859,247477512,5.94,14714347]
["Outdoor",83063290,79304206,4.74,3759084]
["Radio",67479875,71171515,-5.18,-3691640]
["Magazines",23142546,26181207,-11.6,-3038661]
["Internet",8980172,0,0,8980172]
["Cinema",7598816,6270994,21.17,1327822]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Split YTD, run on Thursday, 15 January 2015 at 21:51"]
["Report covers the time period from 01 January 2014 to 30 November 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",307026787,305275585,0.56999999999999995,1751202]
["National Press",202248378,199416677,1.41,2831701]
["Regional Press",81635863,79677701,2.4500000000000002,1958162]
["Magazines",23142546,26181207,-11.6,-3038661]

{"sheet":"Sheet1","index":2,"n_rows":3,"n_cols":1,"rows_kept":3,"cut":false,"hidden":true,"merged":[]}
[11]
[2]
[1]

{"sheet":"Magazines by Title YTD 2014","index":3,"n_rows":87,"n_cols":5,"rows_kept":87,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Split, run on Thursday, 15 January 2015 at 22:11"]
["Report covers the time period from 01 January 2014 to 30 November 2014"]
["Showing Media (top 100 and summary of others) down the side"]
["Showing Expenditure Values, Expenditure Last Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group and Item"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Magazine Media Split"]
[]
["Media Group","Media Item","Expenditure ","Expenditure Last Year","Expenditure % Year on Year"]
["Grand Total","Total",23142546,26181207,-11.6]
["Consumer","Total",16466464,18634801,-11.64]
["Consumer","Image (A4) Roi",1842300,2022924,-8.92]
["Consumer","Rte Guide (A4) Roi",1493619,1494958,-0.08]
["Consumer","Cara (A4) Roi",1236800,1092599,13.19]
["Consumer","Hot Press (T) Roi",1185278,1149111,3.14]
["Consumer","Phoenix (A4) Roi",991297,1098311,-9.74]
["Consumer","Womans Way (A4) Roi",908295,942768,-3.65]
["Consumer","U Magazine (A4) Roi",895527,1056702,-15.25]
["Consumer","Irish Tatler Magazine (A4) Roi",832594,1102818,-24.5]
["Consumer","Social & Personal (A4) Roi",827779,840388,-1.5]
["Consumer","Image Interiors (A4) Roi",825237,804647,2.5499999999999998]
["Consumer","Vip Magazine (A4) Roi",714249,983105,-27.34]
["Consumer","House & Home (A4) Roi",632535,498420,26.9]
["Consumer","Bash (A4) Roi",621674,0,0]
["Consumer","Tv Now (A4) Roi",613293,721659,-15.01]
["Consumer","Xpose (A4) Roi",398039,412138,-3.42]
["Consumer","Irish Arts Review (A4) Roi",303804,288567,5.28]
["Consumer","Rsvp (A4) Roi",303209,742120,-59.14]
["Consumer","Kiss (A4) Roi",251661,442783,-43.16]
["Consumer","Intallaght (Roi) A4",210789,0,0]
["Consumer","Easy Food (A4) Roi",178360,264501,-32.56]
["Consumer","Easy Parenting (A4) Roi",167361,134461,24.46]
["Consumer","Food & Wine (A4) Roi",158941,219625,-27.63]
["Consumer","Farm & Plant Buyers Guide (A4) Roi",153462,0,0]
["Consumer","Irish Garden (A4) Roi",121756,140520,-13.35]
["Consumer","Irish Country Magazine (A4) Roi",108753,158883,-31.55]
["Consumer","Bike Buyers Guide (A4) Roi",92810,0,0]
["Consumer","Selfbuild & Improve Home (A4) Roi",82436,89734,-8.1300000000000008]
["Consumer","Ireland Of The Welcomes (A4) Roi",70760,121047,-41.54]
["Consumer","Irish Catholic (T) Roi",59727,0,0]
["Consumer","Garden Heaven (A4) Roi",43650,0,0]
["Consumer","Village (A4) Roi",37491,31876,17.61]
["Consumer","Tatler Man (A4) Roi",23171,63598,-63.56]
["Consumer","Go Rail (A4) Roi",22980,102833,-77.650000000000006]
["Consumer","Ni Homes & Lifestyle (A4) Roi",22484,50728,-55.67]
["Consumer","Irish Tatler Business (A4) Roi",16944,17322,-2.1800000000000002]
["Consumer","Womans Way Cookbook (A4) Roi",10988,50009,-78.02]
["Consumer","Wmb (A4) Ireland",6411,18297,-64.959999999999994]
["Consumer","Build Your Own House & Home (A4)roi",0,90902,-100]
["Consumer","Confetti (A4) Roi",0,443716,-100]
["Consumer","Confetti 25 Real Weddings (A4) Roi",0,80961,-100]
["Consumer","Dublin Horse Show (A4) Roi",0,48819,-100]
["Consumer","Prudence (A4) Roi",0,57339,-100]
["Consumer","Stellar (A4) Roi",0,697657,-100]
["Consumer","Xtra (A4) Roi",0,57955,-100]
["B2B","Total",6676082,7546406,-11.53]
["B2B","Irish Medical News (A4) Roi",874285,1089097,-19.72]
["B2B","Business Plus (A4) Roi",735914,685044,7.42]
["B2B","Business & Finance (A4) Roi",720121,577031,24.79]
["B2B","Irish Farmers Monthly (A4) Roi",653651,639601,2.19]
["B2B","Shelflife (A4) Roi",547785,565073,-3.05]
["B2B","Checkout (A4) Roi",542283,521203,4.04]
["B2B","Euro Times (A4) Roi",468754,798266,-41.27]
["B2B","Auto Trade Journal (A4) Roi",318496,303260,5.0199999999999996]
["B2B","Techpro (A4) Roi",284263,310984,-8.59]
["B2B","Irish Marketing Journal (A4) Roi",253478,347881,-27.13]
["B2B","Retail News (A4) Roi",252740,313008,-19.25]
["B2B","Irish Veterinary Journal (A4) Roi",241938,265931,-9.02]
["B2B","Tyre Trade Journal (A4) Roi",206359,206057,0.14000000000000001]
["B2B","Law Society Gazette (A4)",94822,144238,-34.26]
["B2B","Irish Dental Assn (A4) Roi",91189,84773,7.56]
["B2B","Accountancy Ireland (A4) Roi",82995,116700,-28.88]
["B2B","Irish Food (A4) Roi",64820,58918,10.01]
["B2B","Waiting Room (A4) Roi",59535,102795,-42.08]
["B2B","Astir (A4) Roi",54157,48384,11.93]
["B2B","Licensing World (A4) Roi",47232,30657,54.06]
["B2B","Irish Motor Management (A4) Roi",42009,69828,-39.83]
["B2B","Enterprise (A4) Roi",25774,99043,-73.97]
["B2B","Surveyors Journal (A4) Roi",13482,14637,-7.89]
["B2B","Accounting & Business Ire (A4) Roi",0,56620,-100]
["B2B","Bodyshop (A4) Roi",0,4389,-100]
["B2B","Meat Matters (A4) Roi",0,16661,-100]
["B2B","Public Works (A4) Roi",0,11631,-100]
["B2B","Spoke Out (A4) Roi",0,64696,-100]

{"sheet":"All Media & Press Latest 3 Mnth","index":4,"n_rows":40,"n_cols":5,"rows_kept":40,"cut":false,"hidden":false,"merged":[]}
[]
[]
[]
["Report Magazine Ireland - All Media Last 3 Mnths Sep-Nov '14"]
["Report covers the time period from 01 September 2014 to 30 November 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - All Media Excluding UTV NI & C4 NI"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",248805640,227683806,9.27,21121834]
["Newspapers (Natl & Reg)",91519565,87106959,5.0599999999999996,4412606]
["TV Excluding UTV, Ch4",93662157,83574699,12.06,10087458]
["Outdoor",25344190,24424200,3.76,919990]
["Radio",20395794,22642516,-9.92,-2246722]
["Internet",8980172,0,0,8980172]
["Magazines",6709262,7686013,-12.7,-976751]
["Cinema",2194500,2249419,-2.44,-54919]
[]
[]
[]
[]
[]
["Report Magazine Ireland - Press Media Split Latest 3 Mnths Sep-Nov '14"]
["Report covers the time period from 01 September 2014 to 30 November 2014"]
["Showing Media Type down the side"]
["Showing Date(Year), Expenditure Values, Expenditure Last Year, Expenditure Year on Year, Expenditure % Year on Year across the top"]
["Measures across the top, By Group"]
["Filtered by"]
["Using Restrictions of: Media Type Filter - Press Media Split"]
[]
[null,"Grand Total"]
["Media Type Group","Expenditure ","Expenditure Last Year","Expenditure % Year on Year","Actual Difference Year on Year"]
["Grand Total",98228827,94792972,3.62,3435855]
["National Press",67242964,62080915,8.31,5162049]
["Regional Press",24276601,25026044,-2.99,-749443]
["Magazines",6709262,7686013,-12.7,-976751]