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Market Research


ABC ISLAND OF IRELAND REPORT June 2014


Publishing 360 Presentations


Proof of Performance

8th April 2014

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Ten Good Reasons to Advertise in Magazines

26th March 2014

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Magazines Brands Presentation

7th March 2014

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Consumer Confidence soars to pre recessionary levels – but caution concerning spend evident in Dublin

18 February 2014

In line with other economic indicators consumer confidence for the coming year has risen significantly. The momentum for recovery is clear with almost 1 in 3 of all Irish consumers agreeing that the country is better off now than it was a year ago.

Consumers are now as confident about the future of the Irish Economy as they were in pre recessionary times. The gap between Dublin and outside Dublin in terms of positive sentiment towards the economy still exists, with Dublin still registering more positive scores.

Interestingly, while Dubliners are more inclined to perceive the economy to be in a stable condition, they expect to purchase less throughout the oncoming year than those residing outside Dublin. With rising rent and house prices evident, Dubliners also envisage a decrease in their overall income within the next year.

Luke Reaper (Deputy Managing Director of Behaviour & Attitudes) comments:

“While the Irish consumer is still sensitive, as is the Irish economy, to external reports and trends, it is clear that the momentum to a better economic future is gaining pace. However despite this optimism the public remains cautious about their spending intentions and personal finances for the forthcoming year. Getting disposable income into shopper pockets will be a priority as spending intentions remain challenging. Dubliners, in particular, are more cautious this wave – perhaps a spending ‘hangover’ post-Christmas!”

Click here to download (PDF 960k)


Consumers Today - Embracing Trends - Nielsen Advertising Spend & Retail Sales

20 January 2014

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FIPP World Magazine Trends 2013/14

09 January 2014

Click here to download (PDF 287k)


Magonomics Ireland Workshop

03 September 2013

Click here to download PowerPoint | PDF


Nielsen Insights: Consumer Confidence increases for Ireland in Q2 2013

02 September 2013

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Reinventing B2B Publishing

16 August 2013

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The Value of B-to-B

Quantifying the role of the business-to-business information and media industry in the buyer-seller relationship. ABM Report 2013

16 August 2013

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MediaScope Europe - Ireland Results

25 September 2012

Click here to download. (PPT 4.5MB)


Trust in Advertising Report

12 July 2012

Click here to download. (PDF 168k)


“10 Things to Love about Magazines”
Video promotion produced by PPA UK entitled “10 Things to Love about Magazines” is available by clicking here.

Research on Advertising in Magazines

Alcohol Marketing, Communications & Sponsorship Codes of Practice (PDF 364k)

The Case for Magazine Adverising (PPT 1.4 MB)

The Case for Magazine Advertising - full 64 page report (PDF 476 kB)

Advertising in a Recession (PPT 1.4 MB)

The Research Evidence- Ireland & International (PPT 4.2 MB)

Advertising Revenue Survey 2009 (Word Doc 80k)


"Decision-Makers' Attitudes to Business to Business Magazines"

The objective of the research was to determine the perceptions and attitudes of key decision makers in the business community towards different media. The findings are most encouraging for publishers of B2B magazines and validate research that is already available in the UK and in America. Basically, it verifies that advertising in B2B magazines works.

The research was commissioned by the magazine publishers' group - The Periodical Publishers' Association of Ireland (PPAI) and was conducted by the Michael Smurfit Graduate School of Business at UCD during the last quarter of 2003. The main findings conclude that B2B publications are pre-eminent in:

  • Helping respondents to gain information on their sector
  • Containing advertising which is most relevant and useful
  • Keeping respondents up to date on new product launches
  • Providing respondents with the best information on new products and services
  • Being the most trusted medium for information on the respondents' business sector
  • Containing the most effective and relevant advertising

Grace Aungier, Chief Executive, PPA Ireland said, "B2B magazines dominate other media in terms of their usefulness to business decision-makers. This research shows B2B magazines to be an essential medium which readers use to keep themselves up to date with what's going on in their industry. It arms our members with an even stronger case to make to advertisers on the power of B2B magazines as a medium".

Click here to download presentation (PPT 1.5 MB)

©PPA Ireland


An Analysis of the Effectiveness and Efficiency of Advertising on the island of Ireland

The findings are most encouraging for magazine publishers and validate research which is already available in the UK and in America which verifies that magazine advertising works.
The research was commissioned by the magazine publishers' group – The Periodical Publishers' Association of Ireland (PPAI) and was conducted by the Michael Smurfit Graduate School of Business at UCD. It covers both consumer and B2B magazines on the island of Ireland.

The main findings conclude that:

  • Compared to other media, magazines have a closer, more personal, more individual relationship with their readers.
  • It is the medium that respondents felt best reflected their personal beliefs and attitudes.
  • Advertising in magazines is shown to be more credible and relevant.
  • Magazines can have a strong influence on the purchase decision.
  • Compared to other media, magazines contain little or no advertising waste.
  • In relation to newspapers, magazines:
    • are significantly read more from cover to cover
    • are "referred back to" more often and therefore the advertising works harder.

Grace Aungier, Chief Executive, PPA Ireland said "This research now arms our members with an even stronger case to make to advertisers on the power of magazines as a medium. It gives advertising agencies concrete proof of the benefits of magazines as a major advertising medium within the Irish market".

Click here to download presentation (PPT 1.4 MB)

©PPA Ireland

 

 

 

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