Google has rewritten the rules not just for the advertising business, but also the entire publishing industry. To survive online, today’s journalists need at least a working knowledge of SEO, while their co-workers in magazine sales departments grapple with the competition from AdSense. How can publishers work with Google to optimise their online business activity? Anthony Nakache, Director of Online Partnerships, … Continue reading Google – Friend or Foe? Anthony Nakache to speak at Publishing 360