Publishing 360 - The Future for
Court Hotel, Lansdowne Road, Ballsbridge, Dublin 4.
Wednesday 24 April 2013 8am-1pm
About Publishing 360
The world of publishing continues to evolve with new and traditional
forms combining to create multi-channel content. Publishers recognise
the need to provide a multi-channel offering to remain successful
in meeting ever-changing consumer demands. Keeping up with the
changes in the world of publishing and staying ahead of the competition
is essential to anyone involved in the industry.
Publishing 360 is a conference created by, and for Irish magazine
publishers to connect and keep up with the latest trends. Come
along to find out what’s hot, and what’s next in
the industry! Make sure your finger is on the pulse of developments;
hear keynote addresses from industry innovators; catch up with
experts and fellow publishers. As well as other topics, Publishing
360 will examine the integration of print and online strategies;
revenue growth through product development; the re-definition
and re-skilling of publishing roles; the balance between consumer
and B2B strategies; the changing relationship with the audience
and finding the best way or combination of ways to deliver content
among the many options.
others, you will hear from Julia Hutchison, until very recently
the COO of the newly re-branded Content Marketing Association
and now at the Fresh Media Group, who will deliver a thought
provoking ‘big picture’ analysis
of the basic principles of new publishing;
the man behind the success of Dennis’ elegantly
edited publishing phenomenon The Week, on creating a multi-platform
brand with an increased following in print, as an app and on
its website. The Week is the UK's most subscribed to news weekly,
with a circulation of 194,000. It launched in 1995. In November
2011 it launched a daily news website and an iPad edition. This
seminar will cover the strategy and results of these successful
launches. Find out how they did it and why it worked.
Jeremy Leslie marshals a convincing collection of printed magazines,
most of them highly specialised, which shout very loudly from
the rooftops that the death of print has been grossly exaggerated;
McIlheney will be taking the temperature of the industry with
the results of the annual Publishing Futures survey;
MD, Yudu examines the route to app success. Apps especially,
and the digital space generally, don’t
necessarily lend themselves to being a 'replica' of a print product.
Readers often prefer print and expect the app to do something
else that broadens their experience of the brand. Publishing
brands must extend themselves rather than merely produce an iteration
of what they do in print.
Who Should Attend?
Publishing 360 is the annual event for everyone involved in publishing
whatever your role. There is something for the whole team whether
you work in editorial or management, advertising or marketing,
creative or circulation.
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