Magazines Ireland Digital Forum
2012
Chartered
Accountants House,
47-49 Pearse Street, D2
Thursday 19 April 2012
8am - 1pm
To state the obvious: the magazine industry
is in transition.
Traditional business models are crumbling -- not least in Ireland where magazines are navigating through a perfect storm created by the downturn, the credit squeeze and the evolution of digital platforms.
There is no shortage of insight and commentary about what to do next. Magazines are urged to think as brands in 360 degrees. Place yourself at the centre of a circle, say the gurus, where your output is distributed through a growing variety of channels and media: mobile, tablets, apps, social... not to forget print.
So is that the answer? Are the revenue streams enough to sustain these new media models? Is there a future for magazines in this new fragmented media landscape?
Come to Publishing 360, a half-day conference
organised by Magazines Ireland, and discover the answers to these
questions and more. Join the discussion: through a combination
of expert insight, best practice analysis and Q+A, this event
will help you to get your bearings as you navigate the perfect
storm. Among others, you will hear from the publisher of WIRED,
Rupert Turnbull, about its own 360 degree strategy and lessons
learned; and from Colin Crawford, digital media expert and former
publisher of MacWorld US.
The full line up of speakers and topics will be announced in February. There will be lively panel discussions and moderated Q&A sessions.
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