Training

Do You Know Where You Fail in your Sales Approach? Are you Missing Vital Links?

Course Title: Do you know where you fail in your sales approach, are you missing vital links? Date: Thursday 27 October 2011 
Duration: 9.30am - 5pm
Tutor: Barbara Lynch
Venue: Magazines Ireland, 25 Denzille Lane, Dublin 2

Programme
This course will provide attendees with an insight into these vital links. We all know that just motivating sales people and giving them product knowledge is not enough - selling is a professional, interactive process that requires a high level of emotional intelligence and interpersonal skills. This course will help attendees recognise that each purchaser has their own buying strategy and unless the sales person understands and meets the criteria of this strategy the sale will be lost. The sales professional equipped with the ability to understand the purchaser’s psychology will demonstrate how their product or service will enhance the purchaser’s life in a way that allows them to buy. Topics covered include:

Sales Approach | Sales Process | Weapons of Influence | Motivating for Success

Barbara Lynch
The course will be delivered by Barbara Lynch of Lynch Training & Development who, through her experience working with sales teams specifically those within the advertising/publishing industry will leave participants with valuable insights and practical advise to help sales professionals identify and develop these vital links. Barbara a FAS approved trainer, has a Masters in Business (MoB) from UCC and a BA (Hons) degree from UCD. Barbara also holds an Associate and Licentiate Diploma from the Irish Board of Speech & Drama and a Cert from Maynooth University in Training & Continuing Education. Barbara is a qualified ‘ Executive & Business Coach’ and a Certified Practitioner in N.L.P. Barbara is certified to administer a number of psychometric testing tools such as: Myers-Briggs, EQ-I (Emotional Intelligence), and Enneagram.

Fees
Magazines Ireland Members €175. There will be a short break mid-morning, refreshments will be served.

Booking
To book contact grace@magazinesireland.ie or telephone 01 667 55 79