Magazines Ireland (formerly PPA Ireland)

Magazines Ireland Digital Forum 2012: Information for Sponsors

PUBLISHING 360
Chartered Accountants House,
47-49 Pearse Street, D2
Thursday 19 April 2012
8am - 1pm

To state the obvious: the magazine industry is in transition.

Traditional business models are crumbling -- not least in Ireland where magazines are navigating through a perfect storm created by the downturn, the credit squeeze and the evolution of digital platforms.

There is no shortage of insight and commentary about what to do next. Magazines are urged to think as brands in 360 degrees. Place yourself at the centre of a circle, say the gurus, where your output is distributed through a growing variety of channels and media: mobile, tablets, apps, social... not to forget print.

So is that the answer? Are the revenue streams enough to sustain these new media models? Is there a future for magazines in this new fragmented media landscape?

Magazines Ireland is hosting an initiative to address these challenges, and help its members find the digital media sweet spots. The structure and content of this forum is based on a survey we carried out among members in the autumn of 2011 to review the variety of digital initiatives among Magazines Ireland members and to assess their future needs.

Publishing 360 is a conference for Irish magazine publishers consolidating best practice from around the world with specific focus on commercial revenues and featuring case studies from different publishing houses including consumer, customer, B2B and directory publishers. It will examine paid for and free models and how advertising revenues can successfully transfer online.
The conference will hear from among others, the publisher of WIRED, Rupert Turnbull, about its own 360 degree strategy and lessons learned; and from Colin Crawford, digital media expert and former publisher of MacWorld US.
The full line up of speakers and topics will be announced in February. There will be lively panel discussions and moderated Q&A sessions.

Why sponsor?

Publishing 360 is an excellent opportunity for your company to meet Ireland’s leading magazine publishers. The event will be attended by the publishers, editors, designers and advertising staff of all the major Irish magazines. The profile and recognition that your company will receive from your association with the Digital Forum are extensive and tangible.
The sponsorship package includes:

Associate membership of Magazines Ireland for 2012 (value €2,500.00)
Make your elevator pitch! You will be allocated a time slot to make a presentation on your company’s products and services to the attendees
Become a member of the panel discussions
Your company name and logo will appear on all conference branding
Promotion in a full national press programme
Opportunities to present your branding at a table top expo at the event
Recognition of sponsorship on the AV material
Two tickets to attend the Digital Forum.
A website advertisement on magazinesireland.ie with links to your own site.
Pre-event list of attendees.
Full access to digital library of all photographs of the event
You will be invited to become an active member of our sponsorship committee, to ensure that we take full advantage of all opportunities to reward our sponsors.
The opportunity to make a presentation on your company to the executive committee of
Magazines Ireland during the course of the year.

In return for this extensive sponsorship package we will require the following from your company:

A sponsorship fee of €3,750
A copy of your company logo
Banner advertisement for www.magazinesireland.ie
The names of who will be attending from your company
Sponsorship is payable as 50% on confirmation of your involvement and 50% four weeks prior to the event.

For further information on Publishing 360 please contact Grace Aungier, Magazines Ireland, 25 Denzille Lane, Dublin 2. Telephone 01 667 55 79 grace@magazinesireland.ie