About Publishing 360 - The Future for Magazines:

Clyde Court Hotel, Lansdowne Road, Ballsbridge, Dublin 4.
Wednesday 24 April 2013 8am-1pm

About Publishing 360

The world of publishing continues to evolve with new and traditional forms combining to create multi-channel content. Publishers recognise the need to provide a multi-channel offering to remain successful in meeting ever-changing consumer demands. Keeping up with the changes in the world of publishing and staying ahead of the competition is essential to anyone involved in the industry.

Why Attend?

Publishing 360 is a conference created by, and for Irish magazine publishers to connect and keep up with the latest trends. Come along to find out what’s hot, and what’s next in the industry! Make sure your finger is on the pulse of developments; hear keynote addresses from industry innovators; catch up with experts and fellow publishers. As well as other topics, Publishing 360 will examine the integration of print and online strategies; revenue growth through product development; the re-definition and re-skilling of publishing roles; the balance between consumer and B2B strategies; the changing relationship with the audience and finding the best way or combination of ways to deliver content among the many options.

Who’s Speaking?

Among others, you will hear from Julia Hutchison, until very recently the COO of the newly re-branded Content Marketing Association and now at the Fresh Media Group, who will deliver a thought provoking ‘big picture’ analysis of the basic principles of new publishing;

Kerin O'Connor, the man behind the success of Dennis’ elegantly edited publishing phenomenon The Week, on creating a multi-platform brand with an increased following in print, as an app and on its website. The Week is the UK's most subscribed to news weekly, with a circulation of 194,000. It launched in 1995. In November 2011 it launched a daily news website and an iPad edition. This seminar will cover the strategy and results of these successful launches. Find out how they did it and why it worked.

Magculture’s Jeremy Leslie marshals a convincing collection of printed magazines, most of them highly specialised, which shout very loudly from the rooftops that the death of print has been grossly exaggerated;

Barry McIlheney will be taking the temperature of the industry with the results of the annual Publishing Futures survey;

Richard Stephenson, MD, Yudu examines the route to app success. Apps especially, and the digital space generally, don’t necessarily lend themselves to being a 'replica' of a print product. Readers often prefer print and expect the app to do something else that broadens their experience of the brand. Publishing brands must extend themselves rather than merely produce an iteration of what they do in print.

Who Should Attend?

Publishing 360 is the annual event for everyone involved in publishing whatever your role. There is something for the whole team whether you work in editorial or management, advertising or marketing, creative or circulation.

Conference Programme

8.00: Registration and Breakfast
8.45: Chairman's Welcome
8.50: Barry McIlheney, PPA
9.10: Mark Wood, Future
9.40: 10 Great Ideas
10.00: Coffee Break
10.30: Michael Quilty, Media Trawler
10.40: Paul McNulty, 3D Issue
10.50: Richard Stephenson, Yudu
11.00: Jeremy Leslie, MagCulture
11.20: Lucy Campbell, RTE Digital
11.40: Kerin O’Connor, The Week
12.00: Panel Discussion
12.45: Magazines Ireland Presentation of Lifetime Achievement Award 2013
1.00 Conference Ends

The Week: successfully managing digital and print strategies
The man behind the success of Dennis’ elegantly edited publishing phenomenon The Week, on creating a multi-platform brand with an increased following in print, as an app and on its website. The Week is the UK's most subscribed to news weekly, with a circulation of 194,000. It launched in 1995. In November 2011 it launched a daily news website and an iPad edition. This seminar will cover the strategy and results of these successful launches. Find out how they did it and why it worked.
Speaker: Kerin O’Connor, CEO, The Week, Dennis Publishing.

Content as Currency in Today's Attention Economy
A thought provoking ‘big picture’ analysis of the basic principles of new publishing.
Speaker: Julia Hutchison, former COO, Content Marketing Association and now Head of Content Marketing, Fresh Media Group

The Rise of Print......
Jeremy Leslie marshals a convincing collection of printed magazines, most of them highly specialised, which shout very loudly from the rooftops that the death of print has been grossly exaggerated.
Speaker: Jeremy Leslie, independent creative director and owner of Magculture.com

Publishing Futures
Taking the temperature of the industry with the results of the annual survey.
Speaker: Barry McIlheney, CEO, Professional Publishers’ Association?

The Route to App Success - smart brand extension or a print replica?
Apps especially, and the digital space generally, don’t necessarily lend themselves to being a 'replica' of a print product. Readers often prefer print and expect the app to do something else that broadens their experience of the brand. Publishing brands must extend themselves rather than merely produce an iteration of what they do in print.
Speaker: Richard Stephenson, MD, Yudu

Further speakers and panel members will be announced in the coming days.

About the Venue

Publishing 360 takes place in the Herbert Suite, Clyde Court Hotel Lansdowne Road, Ballsbridge, Dublin 4. There is complimentary parking for delegates.