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About Publishing 360 - The Future for Magazines:

Chartered Accountants House, 47-49 Pearse Street, Dublin 2
Wednesday, 30 April 2014, 8am - 2.30pm

Click here to download this year's Agenda.

About Publishing 360

With the market showing signs of positive momentum and 2014 anticipated to be the year when the advertising market will finally move out of recession, the magazine media industry goes for its annual health check-up. What’s working and what’s not? The world of publishing continues to evolve with new and traditional forms combining to create multi-channel content. Publishers recognise the need to provide a multi-channel offering to remain successful in meeting ever-changing consumer demands. Keeping up with the changes in the world of publishing and staying ahead of the competition is essential to anyone involved in the industry.

Why Attend?

Publishing 360 is a conference created by, and for Irish magazine publishers to connect and keep up with the latest trends. Come along to find out what’s hot, and what’s next in the industry! Make sure your finger is on the pulse of developments; hear keynote addresses from industry innovators; catch up with experts and fellow publishers. As well as other topics, Publishing 360 will examine the integration of print and online strategies; revenue growth through product development; is going native really the future of advertising; the balance between consumer and B2B strategies; the changing relationship with the audience and finding the best way or combination of ways to deliver content among the many options. You will come away with plenty of “takeaways” from both the industry experts and your fellow publishers.

Who’s Speaking?

The full list of speakers for 2014 will be announced shortly but amongst those already confirmed are:

Rob O'Regan is the editorial director of eMediaVitals.com, a media site that covers the magazine publishing industry. In his Show Me The Money keynote at Publishing 360, Rob counts down the Top Six Killer Strategies for magazine publishers in 2014. Based on his 30 years of experience working in and writing about the media sector, Rob will outline the publishing initiatives which are already yielding real financial results in the US and other markets.

 

Stephen Quinn, has been publisher of Vogue for the past 22 years, turning that most iconic of titles into nothing less than a money-making machine. Stephen has some good advice on how Irish magazine media can do likewise!

 

 

Rhona Murphy, Chief Executive Officer, The Daily Beast, In the LOOK! NO PRINT session, Rhona will talk about the latest trends in online media and what in her experience works best for readers and advertisers today. She will explain why she believes the print world should embrace digital and actively incorporate it as part of their products; but that digital does not have to be successful at the expense of print. It can be - but you can have both. Prior to running The Daily Beast, she was the head of Newsweek International for many years where she witnessed first-hand the fusion of print and digital, what worked and what didn't. She will also share some of those learnings.


Sara Cremer is the CEO of content marketing agency, Redwood.
She joined Redwood in 2008 as Editorial director, following success in consumer magazines and websites, which saw her edit beloved titles, launch new ones and take print titles online. She has transformed the company from a print-based publishing house to a multi-channel content agency at the forefront of the digital revolution. As well as magazines, Redwood create videos, websites, apps and social media strategies to help brands like Marks & Spencer, Land Rover and Barclays engage with customers. Sara represents Redwood within the BBDO Network – providing strategic support and helping to join up the global spread of agencies. She was also a juror on the inaugural branded content jury at the Cannes Lions 2012. As a former award-winning consumer editor, Sara brings huge creative and strategic experience to her role. In the session *Brands as Publishers*, Sara will be sharing her Top Tips for Successful Content Marketing .

We also have BEST IDEAS FROM THE LAST 5 YEARS where a panel of publishers will speak for 3 minutes each on Recession War Stories! Five B2B publishers tell us how they faced the challenges; what they learned from the recession and their best ideas for survival.

GENERATION NEXT - a panel of under-25 year olds will be quizzed about their media consumption. Where are they getting all their info? What platforms work best for what content? How are publishers keeping up with consumer demands?

Who Should Attend?

Publishing 360 is the annual event for everyone involved in publishing whatever your role. There is something for the whole team whether you work in editorial or management, advertising or marketing, creative or circulation.

About the Venue

Publishing 360 takes place in Chartered Accountants House, 47-49 Pearse Street, Dublin 2. Parking Options/Driving Directions.

Bookings

Magazines Ireland Members €149.00 Non-members €199.00 The cost includes breakfast and coffee break. To book your place please click here.

 


 

 

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