About Publishing 360 - The Future
Chartered Accountants House, 47-49 Pearse Street,
Wednesday, 30 April 2014, 8am - 2.30pm
here to download this year's Agenda.
About Publishing 360
the market showing signs of positive momentum and 2014 anticipated
to be the year when the advertising market will finally move
out of recession, the magazine media industry goes for its annual
health check-up. What’s working and
what’s not? The world of publishing continues to evolve
with new and traditional forms combining to create multi-channel
content. Publishers recognise the need to provide a multi-channel
offering to remain successful in meeting ever-changing consumer
demands. Keeping up with the changes in the world of publishing
and staying ahead of the competition is essential to anyone involved
in the industry.
Publishing 360 is a conference created
by, and for Irish magazine publishers to connect and keep up
with the latest trends. Come along to find out what’s hot, and what’s next in
the industry! Make sure your finger is on the pulse of developments;
hear keynote addresses from industry innovators; catch up with
experts and fellow publishers. As well as other topics, Publishing
360 will examine the integration of print and online strategies;
revenue growth through product development; is going native really
the future of advertising; the balance between consumer and B2B
strategies; the changing relationship with the audience and finding
the best way or combination of ways to deliver content among
the many options. You will come away with plenty of “takeaways” from
both the industry experts and your fellow publishers.
The full list of speakers for 2014 will be
announced shortly but amongst those already confirmed are:
O'Regan is the editorial director of eMediaVitals.com,
a media site that covers the magazine publishing industry.
In his Show Me The Money keynote at Publishing 360, Rob counts
down the Top Six Killer Strategies for magazine publishers
in 2014. Based on his 30 years of experience working in and
writing about the media sector, Rob will outline the publishing
initiatives which are already yielding real financial results
in the US and other markets.
Adrian Acosta is the COO of Journal Media,
the publishers of TheJournal.ie. TheJournal.ie began publishing
in October 2010 and he has been involved in all aspects of this
project from its conception on.
Quinn, has been publisher of Vogue for the past 22
years, turning that most iconic of titles into nothing less
than a money-making machine. Stephen has some good advice on
how Irish magazine media can do likewise!
Murphy, Chief Executive Officer, The Daily Beast,
In the LOOK! NO PRINT session, Rhona will talk about the latest
trends in online media and what in her experience works best
for readers and advertisers today. She will explain why she
believes the print world should embrace digital and actively
incorporate it as part of their products; but that digital
does not have to be successful at the expense of print. It
can be - but you can have both. Prior to running The Daily
Beast, she was the head of Newsweek International for many
years where she witnessed first-hand the fusion of print and
digital, what worked and what didn't. She will also share some
of those learnings.
Sara Cremer is the CEO of content marketing agency,
She joined Redwood in 2008 as Editorial director, following success
in consumer magazines and websites, which saw her edit beloved
titles, launch new ones and take print titles online. She has
transformed the company from a print-based publishing house to
a multi-channel content agency at the forefront of the digital
revolution. As well as magazines, Redwood create videos, websites,
apps and social media strategies to help brands like Marks & Spencer,
Land Rover and Barclays engage with customers. Sara represents
Redwood within the BBDO Network – providing
strategic support and helping to join up the global spread of
agencies. She was also a juror on the inaugural branded content
jury at the Cannes Lions 2012. As a former award-winning consumer
editor, Sara brings huge creative and strategic experience to
her role. In the session *Brands as Publishers*, Sara will be
sharing her Top Tips for Successful Content Marketing .
We also have BEST IDEAS FROM THE LAST 5 YEARS
where a panel of publishers will speak for 3 minutes each on
Recession War Stories! Five B2B publishers tell us how they faced
the challenges; what they learned from the recession and their
best ideas for survival.
GENERATION NEXT - a panel of under-25
year olds will be quizzed about their media consumption. Where
are they getting all their info? What platforms work best for
what content? How are publishers keeping up with consumer demands?
Who Should Attend?
360 is the annual event for everyone involved in publishing whatever
your role. There is something for the whole team whether you
work in editorial or management, advertising or marketing, creative
Publishing 360 takes place in Chartered Accountants
House, 47-49 Pearse Street, Dublin 2. Parking Options/Driving
Magazines Ireland Members €149.00
Non-members €199.00 The cost includes breakfast and coffee
break. To book your place please click here.