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PPA Advertisers


Title ShelfLife
Category B2B Trade
Frequency of Publication Monthly
Publication Date First Friday of the month
Copy Deadline Second Friday of the month prior to the month of publication
Rates (Colour) 2,900 page
Rates (B&W)
Rate (1/2 Page) 1,775
Advertising Contact Ian Mulvaney, Tel. 01 294 7766
Target Audience Decision makers and influencers in the retail FMCG sector
Profile ShelfLife is a monthly requirement for anyone with an interest in the Irish retail industry. The number one trade title for the retail sector: independent research carried out by Insight Research Ltd shows retailers consider ShelfLife to be the most useful and most relevant title among all other retail titles. Read by senior buyers in all trade environments, also read by individual shop owners/managers.
Circulation 7,790 ABC
Readership & Coverage 32,000 based on an average of 4 per copy
Web Address www.shelflife.ie
Content The magazine reports monthly on all the issues faced by retailers and manufacturers in Ireland. News-focused and feature-led, ShelfLife has a reputation for publishing investigative stories that reveal the true nature of Irelands thriving but often controversial food and drinks industry. Each month ShelfLife gives a round-up of all the news from the retail sector and also focuses on new products and industry firsts. If its under the counter or over the counter, its in ShelfLife.




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